Who we are

EMAG exists to promote a thriving, integrated and inclusive multi-cultural community in Richmond upon Thames and surrounding boroughs. 

Our mission is to be the leading charity working to secure racial equality and inclusion in, and celebrate and strengthen the multi-cultural nature of, the Richmond upon Thames community and communities in surrounding boroughs.

History of EMAG

The Ethnic Minorities Advocacy Group (EMAG) was set up in 1992 to address issues affecting people from minority ethnic backgrounds in the London Borough of Richmond upon Thames (LBRuT) and became a registered charity with the Charity Commission on 22nd February 1996. It was led by its then director Prehlad Dhall. Under Prehlad’s leadership, EMAG became an established and credible organisation, with a strong network of partners across both statutory and non-statutory sectors. Since May 2011 Ravi Arora has taken over the role as Director and has continued to increase EMAG’s profile across Richmond Borough and its surrounding areas.

Bike Across Cultures 2016

We are the only organisation in this borough which represents all ethnic minority communities. We support people in the borough who experience racial disadvantage or crime and/or find it difficult to access mainstream services. We build community cohesion and celebrate cultural and ethnic diversity. We help people from minority ethnic backgrounds to understand the host community and develop skills to flourish in British life.

EMAG is run by a committed team of Executive Committee of 11 people who come from a wide variety of minority ethnic groups.  The members of the management committee and staff have varied skills and experience to promote the aims and objectives of EMAG.

March 2015 Open Forum

The Executive Committee meets up to eight times per year to undertake both strategic and executive functions. It has set up three sub committees, Finance Subcommittee, HR Subcommittee and Strategic Planning Sub committee, to deal with issues in details and report back to the full EC committee for consideration and approval.

We have a director and two members of staff:

Ravi Arora – Director


Ravi is responsible for the every day running of EMAG and for the execution of the EMAG strategy. To contact Ravi send an email or call him on 020 8893 9444.

Ashi Dhillon – Project Worker


Ashi runs the Edgar Road and Butts Farm support Group, Caseworker and Project Development. To contact Ashi send an email or call her on 020 8893 9000.

Surinder K Sembi – Project Worker

Surinder runs the Minority Ethnic Elders Group (MEEG) and is a Coordinator and Caseworker. To contact Surinder send an email or call her on 020 8893 9555.


Our Trustees

  • Alan Warren – Chair
  • Anjali Bedi – Vice Chair
  • Peter Burrows-Smith – Treasurer
  • Raj Khakhria
  • John Azah
  • Sheila Smith
  • Hari Gupta
  • Dee Haji
  • Geoff Pope
  • Paul Smith
  • Jo Barrett